The International Journal of Applied Language Studies and Culture <p>In order to be an effective communicator in today’s interconnected world, beside being technologically savvy there is also a need to be aware of how language shape different social realities. Learning a foreign language, teaching foreign languages and intercultural communication are only few of the domains that one should take into account when discussing applied language studies.</p> <p>After carefully reviewing existing journals of applied language and studies, our institution saw a possibility to add to the existing body of publications by establishing a journal where researchers will be able to express their unique approach towards applied language&nbsp;&nbsp; topics by&nbsp;following the concepts of post-positivistic and cultural criticism approach.&nbsp;</p> London College of United Knowledge en-US The International Journal of Applied Language Studies and Culture 2631-8946 The Status of Mother Tongues and Language Policy in Morocco <p>The linguistic market in Morocco has been characterized by its richness and complexity, in that a number of local as well as foreign languages co-exist. Given this multiplicity and diversity in its linguistic landscape, Morocco has opted for Arabization as a language policy in education, its ultimate goal being, as it were, to safeguard and maintain its national identity (Ennaji, 2003). Achieving this goal, however, is far from being without glaring shortcomings. Arabization has, inter alia, marginalized mother tongues, the latter being relegated to daily communication only with a devalued and denigrated status. On this view, the present paper brings to the fore the status of languages in use in Morocco and, more precisely, brings into focus the impact of Arabization on the status of mother tongues. What is more, the study attempts to shed light on Moroccans’ attitudes towards their mother tongues. In pursuance of this aim, the study addresses the following research questions, principally (i) What is the status of Arabic in Morocco? (ii) What is the nature of Moroccans’ attitudes towards their mother tongues, namely Moroccan Arabic and Moroccan Amazigh? (iii) What is the impact of Arabization on the status of mother tongues in Morocco?</p> Ayoub Loutfi Copyright (c) 2021 The International Journal of Applied Language Studies and Culture 2020-12-31 2020-12-31 3 2 1 10 10.34301/alsc.v3i2.27 The Role of Facebook in the Development of Civic Engagement in Morocco <p>The study investigates the factors that inspire Moroccans to engage in both online and offline civic efforts. The inquiry targeted demographics, frequency of Facebook use, the influence of online engagement on participation in real life and the main motivations behind Moroccan civic engagement online. Both qualitative and quantitative research methods were adopted to collect and analyze both primary and secondary data. An online survey was administered to (n=277) participants through Facebook targeting the general public of Moroccan Facebook users to collect primary data. Secondary data was collected via semi-structured interviews with (n=3) social activists to provide a comprehensive view of both normal citizens and people who can be considered specialists in the field. The findings revealed the extent to which Moroccans’ usage of Facebook influences their engagement both online and offline, indicating that social media use for civic purposes is significantly related to offline participation. Despite that, higher levels of the so-called “slacktivism” behaviors dominate Moroccans’ civic activities performed on Facebook. Findings in general support the fact that Facebook plays a significant role in the development of civic engagement in Morocco.</p> Meriem Harrizi Amine Salim Copyright (c) 2021 The International Journal of Applied Language Studies and Culture 2020-12-31 2020-12-31 3 2 11 24 10.34301/alsc.v3i2.28 The Impact of Modernity on Youth Culture: Their Linguistic Choices, Thoughts and Attitudes <p>The present study aims at investigating the impact of modernity on the youth culture. Generally, regarding the discernible changes in youth lifestyle, thought, attitudes, and language, it turned out to be paramount to query the driving forces responsible for such changes. Accordingly, this study is intended to inspect three significant issues connected with the topic at stake. First, it reveals how the status of females has changed as reflected in different feminine discursive practices, as well as some differences in the linguistic choices of young males and females and some of their implications. Second, it highlights the role of education in the empowerment of youth and the improvement of their attitudes towards their society. Lastly, it scrutinizes the impact of different social media on youth in the Moroccan context. In order for the study to have a sense of authenticity, a bundle of data was collated and studied in the light of the topic in question.</p> Wahib Touijar Copyright (c) 2021 The International Journal of Applied Language Studies and Culture 2020-12-31 2020-12-31 3 2 25 34 10.34301/alsc.v3i2.29